Maslow's Hierarchy of Needs

Maslow's hierarchy of needs is most often displayed in a pyramid shape. The lowest levels of the pyramid are made up of the most basic needs and requirements such as food, water and sleep. The more complex needs are at the top of the pyramid. The bottom of the pyramid is needs, and as the pyramid gets higher these needs turn to wants which are classed as luxuries which are for more social satisfaction rather than survival.
This theory fits in with the fact that a music magazine is a luxury and is not needed in order for survival. So it will be placed at the top end of the pyramid. Buying a magazine will be classed as a luxury so not everyone would be able to buy one

AUDIENCE DEMOGRAPHICS
Audience demographics is the starting point for any project such as a magazine. It is the most important factor as it is to to with your audience. Research needs to be carried out about your audiences such as: how old they are, where they work, what they earn, where they live etc.
The more you understand your audience the more likely you are to capture their attention.

USES AND GRATIFICATIONS THEORY
This is the a popular way to understanding communication. This theory doesnt ask what media does to people but what people do with media.
This theory understands that audiences have no limitations.
It assumes that audiences are not reactive but take an active role in interpreting and integregating media into their own lives. The theory also holds the audience responsible for choosing media to meet their needs. The theory suggests that people use te media to fulfil their specific needs. This theory would then suggest that the media compete against other sorces of information for the viewers gratification. In conclusion this theory is based around the consumer and audience seeing what the audience do with the media rather than what the media does to the consumerTis theory makes sure that the audience are in control of choosing media which suits them and satisfies their wants and needs.
This theory would deffaintely